Do you know?

The AR market was worth roughly $3.5 billion in 2017 and is expected to reach a staggering $198 billion in 2025.

Augmented Reality (AR) isn't new to anybody. Though most of us still have preconceived notions that Augmented Reality (AR) is an advanced technology primarily leveraged in the gaming industry. 

But if we think about it, we might agree that this fascinating technology has steadily evolved and expanded its roots to numerous industries. In fact, it has become a part of our everyday lives. For instance, Snapchat, Pokémon Go, and IKEA are three renowned apps built by the top augmented reality app developers, setting them apart from their competitors. 

Further, with this anticipated boom, in this article, we will dig deeper into the significance of AR and unveil what the technology entails for the business landscape. 

Augmented Reality - A Quick Overview. 

The term Augmented Reality (AR) was coined by Thomas P. Caudellin in the 80s. 

Numerous resources signify the advent of Augmented Reality in the 20th century; however, others say that pioneering work on AR was done in the 1960s by Ivan Sutherlands and others. 

Augmented Reality (AR) is primarily a computer-generated simulation, an enhanced digital interpretation of the real world through digital visual elements, sound, or other sensory stimuli, delivered via technology.

In essence, AR refers to the superimposition of interactive digital components like images, sounds, and texts that help effectively transform the immediate surroundings aiding seamless learning, working and entertainment digital spaces.

Instead of creating an artifcial environment, Augmented Reality leverages the existing environment to impressively overlay new information or content, leading users to experience a more visually intensified yet engaging and understandable information delivery. 

Top 4 Strategic Benefits of Augmented Reality (AR)

Now that we know what Augmented Reality is, let's quickly look at the top 3 benefits the technology proffers to businesses:

  • Enhanced Customer Experiences

One of the most significant impacts of Augmented Reality is the ability to curate unparalleled personalized digital experiences by amalgamating the best of digital and physical worlds via technology.  

Augmented Reality remarkably helps businesses, both online and off, to transform the brand's customer interactions and offers a seamless way of overlaying content onto a customer's view of the world, aiming to intrigue customers to engage and interact with the brand.

  • Boost Sales & Customer Engagement

It's no news that marketing campaigns powered by augmented Reality draw more users' attention. Leveraging Augmented sales to amplify the customer experience by personalizing and enhancing the sales and marketing leads to increased brand awareness and engagement, reciprocating into an increased customer base, and boosted sales and revenue, as customers often prefer brands that offer value and 

Thus another vital benefit of Augmented Reality for businesses is the escalated business value, sales and engagement.

  • Reduces Cognitive Overload

Another notable benefit of Augmented Reality is the elimination of cognitive overload. 

In simpler terms, AR enables strategic yet systematic and engaging information delivery, eliminating the need to process a chunk of information altogether.

In addition, making it easy for customers to understand better, analyze and act upon the given information, thus leading to more accessible and more efficient decision-making without cognitive overload. 

  • Competitive Advantage

In the highly competitive business landscape, with multiple brands dealing in homogenous products and services, one of the major concerns of any business leader is to differentiate itself from the other industry competitors and offer significant value to its customers.

Partnering with augmented reality app developers to curate brand strategies that offer an unprecedented customer experience can help set enterprises apart from the competition, thus leading to growth and increased brand engagement, retention and revenue.

Key Takeaway!

With all that read, you might clearly understand the strategic benefits that Augmented Reality can bring to your business, from increased user engagement, competitive advantage, unique product experience, and drive sales, to grown brand awareness and revenue.

However, even after being well-versed in the significant benefits of Augmented Reality, utilizing AR technology to thrive in the business world can be tricky. But since there are renowned augmented reality app developers to help you build a performant business product empowered by Augmented Reality. 

So, without further ado, start strategizing your AR envisions, and get in touch with a known Android app development company with a team of proficient augmented reality app developers and pave the way for your business success. 

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